Taco Bell Creative


Client: Taco Bell Credits: Chris Ayres/Executive Creative Director, Jess Kirkman/Creative Director, Brittany Binnig/Associate Creative Director, Brandon Bale/Associate Creative Director, Julia Cadar/Senior Art Director, Huan Nguyen/Designer, Michelle Aure/Designer, Sam Carlino/Account Supervisor, Courtney Pettaway/Account Manager, Jordan Elle/Copywriter

2017-present
I’ve had the privilege of working with so many talented creatives at Taco Bell’s in-house agency, Taco Bell Creative (TBC), on a wide range of projects, which includes retail merchandise, packaging, typography, social & digital contents, etc. These projects vary in different styles, mediums and scales, which perfectly illustrate the expressive identity of the Taco Bell brand.

Here’s a small selection of the projects I’ve done at TBC over the years.
Physical/digital gift cards & various merchandise available at Taco Bell restaurants, TacoBell.com and other retailers.
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Animated GIFs & stickers created to personalize the brand’s expression across different social media platforms.
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Summer of Connection is a virtual conference for Live Mas Scholars & youth hosted by the Taco Bell Foundation.

I had the opportunity to create the visuals for the event, which includes promotional pieces for various social media channels, virtual backdrops & presentation templates. 
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Different visual campaigns and one-off for digital/social media channels.
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Proposed wall murals/artworks for Taco Bell restaurants in India, based on the newly established Brand Codes guidelines.
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Concepting and art directing photoshoots for Taco Bell’s domestic and international products. Worked with a team of photographers, stylists, art directors on choosing props, lightings and environments.
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Branding and collaterals for Taco Bell’s internal holiday party, with the theme being winter wonderland.
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One-off short animations for Taco Bell’s internal programs/events.
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