The New York Times Redesign
Self-initiated Project
2016
An exercise in reimagining and rebranding how the prestigious newspaper look like, how it organizes and presents its information. The approach includes taking a bold color like yellow as its masthead, allowing the paper to attract attention, then using the iconic “T” as a branding element that is regconizable while freeing up real estate for other information.
There are also other design elements like the blackletter-inspired divider, used throughout the paper, and the bold page number/section divider up top that ties together the entire paper and make it all cohesive.
There are also other design elements like the blackletter-inspired divider, used throughout the paper, and the bold page number/section divider up top that ties together the entire paper and make it all cohesive.
![](https://freight.cargo.site/t/original/i/54e789892b112da08cc19ef5e252bbc2c3d2813c32729e1aaa5e55b730d8d617/NEW-YORK-TIMES-New.jpg)
![](https://freight.cargo.site/t/original/i/7a4bddd65fd4fe5475d5ec5866c5b637b427a6f0b861b59d21e80b3e671524dd/IMG_1317-as-Smart-Object-1.gif)
![](https://freight.cargo.site/t/original/i/f37ce454870b50b2df69ec7e6af8ea0f1baf7c412fa0a684fb7acd8444b3284e/NYT-Newspaper.jpg)
![](https://freight.cargo.site/t/original/i/4c29c6ff5a29324473cf31bf518670090c53cfc85e88104fb76b3be88a84882b/NEW-YORK-TIMES-New9.jpg)
![](https://freight.cargo.site/t/original/i/7f0ed6a0642052944fe2ce9f21bd142d0e292cac6e8cd5b421bc475faa4b9cb9/NEW-YORK-TIMES-New10.jpg)
![](https://freight.cargo.site/t/original/i/42a98187078ffc28b932aaa1ec3ddb4e6b31f2b8aadf73001a62ca8350313413/NEW-YORK-TIMES-New11-1.jpg)
![](https://freight.cargo.site/t/original/i/eca0fa4384e421db78835d6f8bf65d34dd3b06e26a31f37c1e6a3a73d085e0bf/IMG_1362-as-Smart-Object-1.jpg)