2019 Taco Bell FRANMAC

Client: Taco Bell
Credits: Lenna Yamamichi/Creative Director, Brad Mayo/Art Director, Huan Nguyen/Designer, Roan Magpantay/Designer, Vivian Tsao/Account Manager
FRANMAC is an annual internal convention for franchisees and franchisee organizations to get business update from Taco Bell. This year’s event took place at San Antonio, Texas, which serves as the inspiration for the entire branding. 

My role involves coming up with the initial look and feel, working with the other designers to create various applications, and providing art direction to the animators for the opening sequences. We also teamed up with The Sheppard, an event and production company, to produce content, provide equipment and execute the event.
Day 1 Look

Day 2 Look