2019 Taco Bell FRANMAC

Client: Taco Bell
Credits: Lenna Yamamichi/Creative Director, Brad Mayo/Art Director, Huan Nguyen/Designer, Roan Magpantay/Designer, Vivian Tsao/Account Manager
FRANMAC is an annual internal convention for franchisees and franchisee organizations to get business update from Taco Bell. This year’s event took place at San Antonio, Texas, which serves as the inspiration for the entire branding. The convention was split up into 2 days, each day featured a different look & feel to set them apart from each other.

My role involves coming up with the branding, providing art direction to the animator for the motion pieces, as well as working with the other designers to create the additional collateral & various merchandise for the event. We also teamed up with The Sheppard, an event and production company, to produce content, provide equipment and execute the event.
Day 1 Look

Day 2 Look