2018 Taco Bell FRANMAC

Client: Taco Bell Credits: Lenna Yamamichi/Creative Director, Brad Mayo/Art Director, Huan Nguyen/Designer, Roan Magpantay/Designer, Vivian Tsao/Account Manager
FRANMAC is an annual internal convention for franchisees and franchisee organizations to get business update from Taco Bell. The event draws throusands of attendees across the country and takes place at different location every year, with 2018 at Las Vegas. This serves as inspiration for the team to create the look and feel of this year’s FRANMAC.

I was in charge of coming up with the branding for the convention, while working with the art director, animators and other designers to create the graphics and assets that would be used for the marketing and production. We also teamed up with The Sheppard, an event and production company, to produce content, provide equipment and execute the meeting.